Margins of society Essay Example | Topics and Well Written Essays - 1000 words

Margins of society - Essay Example This creates a jarring impact on the viewers as they are forced to give respect to the subjects that they would otherwise ignore if they get a chance to meet them on the streets. For this paper, three photographs by Arbus would be analyzed, namely Hermaphrodite and a dog in a carnival trailer, A Jewish giant at home with his parents in the Bronx, NY and Child with a toy grenade, Central Park, NY . In this photograph, Arbus has photographed a hermaphrodite. The photograph captures the style and concept of other Arbus’ photograph. The picture seems quite ordinary except for the subject. If the main subject was removed from the picture, there would have been nothing interesting in the picture and yet it is the subject who changes the entire meaning of the picture. The Hermaphrodite stares back at the camera. He is not smiling and neither is he frowning. Rather, it seems that the hermaphrodite is conscious of getting his picture. This, however, does not fit with the body posture of the subject. It is the lack of pose in the body posture that makes the picture more compelling. The picture is quite ordinary in the way the Hermphrodite is relaxing on the chair but it is the same feeling of the oridinary that brings forth the emotion of the viewers to the surface. The picture seems to be challenging the viewer to accept the Hermaphrodite as a part of the society. The subject is partially nude, and yet he does not shy away by attempting to cover himself with his hands. He wears shiny undergarments which show that the subject is getting ready for a show or has just come back from one. The presence of the dog lends a personal touch to the photograph. It tells something about the subject even if it is as ordinary as the fact that the subject owns a dog that loves enough to share the photograph with. It is was not for the title of the photography, many viewers would have missed the small dog lying on the lap of the Hermaphrodite. Arbus, in this

Fulton's Ice Land Case Study Example | Topics and Well Written Essays - 1250 words

Fulton's Ice Land - Case Study Example Therefore Fulton is trying to adopt some strategies which would increase its profits. Fulton’s current strategy To evaluate the current strategy of Fulton’s ice Land, the 4Cs of marketing is taken into consideration. The 4Cs includes Customer Value, Cost, Convenience and Communication (Crandall, p.57). Fulton’s Ice Land offers indoor staking with a conventional hockey rink surface. Steve operates the staking program and runs a successful hockey program which is accompanied by decent profits. Steve wants to expand his business so that he could allow 700 people at one time in the public session. Steve has 14 public staking session in his ice skating but unfortunately it has not attracted many customers. Out of which the public sessions hold on Saturday and Sunday afternoon has been the most successful, which has recorded an average of 200 people during the winter session. This session has mainly attracted the kids dropped by their parents for many hours and also at tracted few family groups. But the public session operated on Friday and Saturday evening were the biggest disappointment for Steve. This session attracted the age group of 8-14 years and only a handful of young and teenage couples affecting the environment which Steve expected to create for the dating couples and the old patrons. Later Steve limited this session for people of age group above 14 years so to get a better environment for the young crowds. In order to make the skating fun and relaxing Steve installed few lights and music which encourage people to skate to the beats of the music and couples to skate together. Steve basically tried to attract the couples and was successful. Steve hired a local radio disk jockey which attracted many young crowds and couples. Steve realized that it was hard changing the attitude of the people and most of its customers on the weekends belonged to age group of 13 and less. Thus Steve’s effort to attract the teenage and couples did not generate a positive response. Steve’s motive of expanding his public skating program was assumed to attract as many as 700 customers in a public session instead of limiting the use of ice to 12 to 24 players per hour. Steve plans to charge $200 an hour plus concession sale, the two hour public skating would be charged at a rate of $5 per person which would yield up to $3500 for two hours plus a higher concession rate. By operating a large public skating session Fulton expected to earn a profitable turnover. Fulton’s evening session on Friday and Saturday were rated at $5 per person and $1.50 for skate rental. Steve has invested more than $3000 in lighting and about $9000 in promotional activity mainly promoting the rock music radio station which proved to be a failure. Steve operated 14 sessions out of which the public session on Saturday and Sunday were the most successful. The people could choose a session as per their convenience. The kids and families usually arri ved more on Saturday and Sunday during the winter. Fulton Ice Land is situated in the northern part of USA, which is attracted by many Ice Skating rinks; therefore Fulton’s introduction of 14 public sessions would be convenient for the people to choose as per their timings and enjoy the winter with families and friends. Steve used radio as a means of communication in promoting its new offerings, which did not deliver a desired result. Steve spent almost $9000 in promoting the session over rock music radio

Marketing the iPhone Essay Example | Topics and Well Written Essays - 2250 words

Marketing the iPhone - Essay Example Product, price, place and promotion formed the marketing mix. While each component had its role in forming the marketing strategy, promotion essentially meant reaching out to the customer through advertising and media campaigns. The marketing campaign is in fact considered successful, if the company is able to create a genuine buzz around its product/s and able to raise the curiosity levels of the prospective customers. In today's world 'promotion' field has been further widened by renaming it as marketing communication. Such a communication now forms a crucial part of the managerial activities. Creating a buzz becomes all the more crucial if the company is coming out with a product for the first time, which is outside its core business. A renowned company known for its computer brands would certainly make sure that it doesn't end up with a deep dent in its reputation and huge financial losses after entering into a product category, where cut-throat competition keeps the reputed bran ds always on their toes. It is under these circumstances that Apple Inc. decided to create the buzz around the iPhone. It certainly goes to the credit of Apple Inc that it not only created a decent buzz around iPhone, but it also retained the faith of its millions of customers. It is worthwhile here to mention that the marketing communication strategy adopted by Apple Inc was unique in many ways. While on the surface it appeared to be a low key, the blogger community, the media, the corporate circles, the office going community, the college going students etc. kept debating and discussing 'what the iPhone could be like' While on the one hand Apple Inc. did not spend too much on its advertising campaigns, the company was also able to put on display a mature appearance. Apple, having entered in the mobile field in collaboration with Motorola, in the recent past had some experience of the stiff competition in the mobile world. With brand names like Nokia, Ericson, Motorola etc. tracking the moves of new entrants, Apple Inc. was bound to think about a campaign which goes well beyond the launch of just another phone from existing mobile phone makers. At the same time, managers at Apple were equally concerned about any loose ends, which might adversely impact its reputation and other established brands. Apple wanted to make sure that while the campaign doesn't look like too glittery and gaudy, yet the message reaches out to the common man. In addition, company also realized that people may not be ready to go for 'just another phone', because with the advent of powerful technologies like Wimax31 and HSOPA32 (High Speed OFDM Packet Access), the mobile phone is no more being used as a phone, instead it has become an important tool for entertainment and mob ile computing in this convergence era. Therefore, Apple Inc. was bound to pack the iPhone with a host of feature, including some of the features of its own stronghold gadget iPod. Prior to the official launch of the iPhone, Apple came out with a teaser ad campaign that did not even mention the brand name. This ad campaign called 'Hello' was started during the Academy Awards. And the long queues before the iPhone stores, use of terms like 'Jesus Phone' for the iPhone are a testimony of the successful buzz around the launch. Advantages of such a strategy are; i. The company, while able to raise the curiosity levels around

E Essay Example | Topics and Well Written Essays - 500 words

E - Essay Example Low interest rates have several impacts on the state of the economy. When interest rates are low, savers get very little returns; hence, they are discouraged from holding money, thus, prefer to spend it. It also makes borrowing cheap meaning that individuals and firms will be encouraged to borrow more and spend on investment. In addition, the low interest rates will lead to depreciation of the currency value, as people would prefer to save in another country with better interest rates. The high spending will lead to an increase in aggregate demand, which will in turn lead to an increase in the rate of inflation. Keeping the interest rates low can be a means of stimulating economic growth. In the recent past, the global rate of economic growth has been low. By keeping the interest rates low, there will be a decrease in the value of the dollar. This will make importing more expensive, thus, encourage people to buy locally produced goods, leading to an increase in aggregate demand of domestic products that will in turn lead to an increase in output, productivity and employment. Therefore, when there is a high rate of unemployment, the Feds can keep the interest rates low, a factor that will have an eventual impact of stimulating growth of the economy. The amount of investment in bonds and treasury bills will be affected by the current and expected rate of interest. Investors will invest their money on the stocks or bonds that they expect will have the highest rate of return. If the rate of interest is expected to remain low, investors will tend to invest more as they expect aggregate demand to increase which in turn will translate to higher business earning and returns. If they expect the rate of interest to rise, they will tend to invest in short term bills. Interest rates have an effect on the price of bonds. The price of the bond is inversely related to the interest rate. As the rate of interest rises, the price of the bonds

Conflicts in Organizations Assignment Example | Topics and Well Written Essays - 4500 words

Conflicts in Organizations - Assignment Example The working environment of the organization may suffer turmoil which can be a cause of emotional or physical discomfort, not only for the warring individuals but also for people who are not related to conflicts in any manner. Modern HRM sciences take such ‘conflicts at work’ seriously and seek to explain the causes of such conflicts. Many theories focus on aspect like the creation of tension within the environment of organizations, which then contribute to conflict genesis. Many on the other hand blame an ongoing change to be the causative agent of conflicts. Whatever the cause, it is a well-accepted fact that ongoing conflicts in the environment of an organization are a well-known cause of decreased productivity and it is for this reason that timely intervention is required to avoid losses that may ensue if the issue is left unattended. The paper will take into consideration the various aspects of conflicts that arise within my organization and then take a step forward to analyze the situation in the light of famous theories. An attempt to provide recommendations for the resolution of the issue will be followed by the creation of a feasible plan that is acceptable to the various stakeholders involved in the issue. I work with Acuity Insurance and my working affiliation with the company is no less than 7 years old. I have seen many ups and downs of my company and these favourable or unfavourable circumstances have always been a source of learning for me. My company is one of the luckiest companies that not only survived the recent times of financial crises but also due to its excellent management succeeded in maintaining high profitability. The ultimate consequence of all this is the fact that the number of employees has increased during recent times and many people visit our HR office for jobs on the regular basis.

Explaining Basic Accounting Concepts and Business Structures Essay Example for Free

Explaining Basic Accounting Concepts and Business Structures Essay Explaining Basic Accounting Concepts and Business Structures I will explain the basic accounting concepts and business structures from the following topics: GAAP sources and hierarchy; Good accounting information using the qualities of accounting principles; Difference between Accrual based accounting and cash basis of accounting; Types of business structures and the features of each structure. 1. GAAP sources and hierarchy Generally accepted accounting principles (GAAP) is the set of accounting principles, standards and procedures that companies use to prepare their financial statements. GAAP principles are the bases of financial reports and the guidelines of United States accounting practices. There are four categories of sources of GAAP hierarchy as follows: Category (A): FASB Standards, Interpretations, and Staff Positions; APB Opinions; AICPA Accounting Research Bulletins. Category (B): FASB Technical Bulletins (no longer issued), AICPA Industry Audit and Accounting Guides, AICPA Statements of Position. Category (C): FASB Emerging Issues Task Force, AICPA AcSEC Practice Bulletins. Category (D): AICPA Accounting Interpretations, FASB Implementation Guides (Q and A), widely recognized and prevalent industry practices. The category (a) of the GAAP hierarchy has a higher authority than a FASB Technical Bulletin, which is in category (b).The hierarchy is important because it gives the out layer for companies to search for the specific accounting transactions. For example, if a specific transaction can not be covered in category (a), then companies will turn to categories (b) for selecting and applying appropriate accounting principles, then (c) and (d). 2. Good accounting information using the qualities of accounting principles Good accounting information should be understandable. If no one can not understand the accounting information presented, it becomes useless to lose all of the other qualities. The good accounting information should be Reliable and Relevant. Reliability means verifiable, representation faithfulness, and free of error and bias. If the accounting numbers are wrong, there is no any meaning to use the information. Relevance means predictive or feedback value presented on a timely basis. The internal managerial accounting reports are different from the external financial reports. The relevant information is needed to prepare the different kinds of reports. The good accounting information should be Comparability and Consistency. The good information can be used to identify the differences and similarities between companies. The company consistently use the same accounting treatment for better auditing purposes. 3. Difference between Accrual basis accounting and cash basis of accounting The revenue recognition principle and the expense matching principle are two key elements for Accrual basis accounting. Company uses accrual basis accounting to recognize income when goods are shipped or services are rendered, and to recognize expense when it is obligated to pay it. On the contrast, cash basis accounting recognizes the revenue and expenses when the cash is received and paid. The cash basis accounting is prohibited under GAAP because it does not record revenue and expense when earned and incurred. It will misstate the actual income and expenses incurred and can not reflect the real business operation during the accounting period. 4. Types of business structures and the features of each structure There are three types of business structures-Sole Proprietorship, Partnership, and Corporation. Sole proprietorship is a business owned by one person. It is the simplest form of business ownership. The sole proprietor is in direct control of all affairs and entitled all profits and losses and is free to transfer his interest in the sole proprietorship at will. The disadvantage is that the sole proprietor would be fully responsible for all debts and obligations related to the business. The business would have difficulty in raising capital. Partnership is a business owned by two or more persons associate a partner. Partnership can bring broad resources and unique skills. All the partners share profit and losses, share the right to manage and make major business decisions, have unlimited personal liability for obligation of the partnership. For tax advantage, the partnership does not pay federal income tax; rather, partners file their own individual tax return. Disadvantage is that partners are fully and personally liable for the debts if their partnership. Corporation is a legal entity distinct from its owners (called â€Å"shareholders† or â€Å"stockholders†) and manager. It is easy to raise fund. The major advantage of corporation is that the owners are not personally liable for the obligation. Stockholders are free to transfer their ownership interests. Corporation must pay income taxes on any profits that it makes, and stockholders generally do not have to pay income tax on its profits until they are distributed as dividends. The corporate tax rate generally is lower than the personal tax rate.

Importance Features in Good Customer Service

Importance Features in Good Customer Service A good customer service is the lifeblood of any business were can offer promotions and slash prices to bring in as many new customers as they want, but unless we can get some of those customers to come back, the business wont be profitable for long. Good customer service is all about bringing customers back. And about sending them away happy happy enough to pass positive feedback about the business along to others, who may then try the product or service that they offer for themselves and in their turn become repeat customers.If the company truly want to have good customer service, all you have to do is ensure that your business consistently does these things: How do the company go about forming such a relationship it easy we just should do by remembering the one true secret of good customer service and acting accordingly and their needs INTRODUCTION Q1: The company go about forming such a relationship it easy we just should do by remembering the one true secret of good customer service and acting accordingly and their needs . Positive expectation can be achived in some ways such as :Answer your phone an answering service Dont make promises unless you WILL keep them an exampleYour new bedroom furniture will be delivered on Tuesday, make sure it is delivered on Tuesday. Otherwise, dont say it Listen to your customers an example Is there anything more exasperating than telling someone what you want or what your problem is and then discovering that that person hasnt been paying attention and needs to have it explained Deal with complaints. You cant please all the people all the time. Maybe not, but if you give the complaint your attention, you may be able to please this one person this one time and position your business to reap the benefits of good customer service. Be helpful even if theres no immediate profit in it. Train your staf f (if you have any) to be ALWAYS helpful, courteous, and knowledgeable Take the extra step. Throw in something extra. Question 1 There are 5 basic needs of customer. Please list and explain in details those needs ANSWER Q1 : Every customer comes into the customer situation with differing wants.While wants are frequentlyhard to identify and may occasionally be unrealistic, all customer have the following five basic needs: SERVICE PRICE QUALITY ACTION APPRECIATION APPRECIATI-ON ACTION QUALITY PRICE SERVICE FIVE NEEDS OF CUSTOMER. 1: SERVICE: Customer expect the service that they is appropriate for the level of purchase that they are making .A small ,spontaneous purchase may have a smaller service needs than a longer purchase that has been carefully planned and researched. 2:PRICE ;The cost of everything we purchase is becoming more and more important .People and business want to use their financial resources asefficiently as possible .Many products previously considered unique are now considered commodities .This means that while a customer previously had to travel to the local hamburger restaurant to purchase a hamburger , now one can be acquired at many other locagtions.This makesthe component of price even more important to the customer . 3 : QUALITY ; Americans are less likely today to think of thier purchases as throaway items .Customer want the product that they purchase to be durable and functional until customer decide to replace them. This requirement of quality mandates that manufactures and distributors produce products that live up to the customers expection of durabilty .Customer are much less likely to question price if they are doing business with a company thatb has a reputation for producing a high-quality product . 4: ACTION ; Customers needs action when a problem or question aries.Many companies offer toll-free customer assistance telephone lines , flexible return policies ,and customer carryout services in response to the need for action.Customer are human beings and like to think that they are an important priority and that when a need or question arises someone will be ready and waiting to help them. 5: Appreciation : Customer need to know that we appreciate their business.Customer services providers can convey this appreciation in many appropriate ways .Saying THANK YOU . to the customer through our words and action is agood starting points.Preferred customer mailing list ,information newsletters, special discount, courtesy , and name recognition are good beginnings to showing our customers our appreciation .Additionally ,letting them know that we are glad that they have chosen to do business with us conveys a positive message .A fast food restaurant has a sign in its drive -through lane that says , we know that you could eat somewhere else : thank you for allowing us to serve you.. Conclusion Q1 I know this verges on the kind of statement thats often seen on a sampler, but providing good customer service IS a simple thing. If you truly want to have good customer service, all you have to do is ensure that your business consistently does these things: If youre a good salesperson, you can sell anything to anyone once. But it will be your approach to customer service that determines whether or not youll ever be able to sell that person anything else. The essence of good customer service is forming a relationship with customers a relationship that that individual customer feels that he would like to pursue. Question 2: All customer have their own unique sets of expectations.Expectations may be positive or negative .Organizations must periodically attempt to determine what their customer expect from their customer experience .In a group, list and explain in details the top five expectations that customers would have of the following organizations: 5 stars hotels International Fast Food Chain Travel and Tours company INTRODUCTION Q2 When we manage a company the most an important thing that we should take note is about the expectation of each customer .Expectation mean the belief that something will happen or come with hope for the future an example an expectation can be the positive and the negative.An expectation is an important because it wil bring your customer or loose your customer. Expectation is base on personal vision of the result and the expectation can be identity based on the experience the way you are treated , the value, prejudice , priorities. There are two levels of expectation : primary expectation and secondary expectation .Primary Expectation is most basic requirement of interaction and Secondary Expectation are expectation that is based on previous experience that are enchancement from primary expectation. Answer Q2: FIVE STAR HOTEL The expectation of five star hotels are must fully equipped with modern facilities and serve the visitors in the best possible way. The warm hospitality, quality and friendly service by the hotel staffs adds to the comfort and luxury of staying in a five star hotels i. The five star hotels must promise the tourists of providing the best accommodation option which ensures comfort and pleasure. The five star hotel live up to the tradition of stylish decors and impeccable customer service.The accommodation offered at the Five Star Deluxe Hotels includes deluxe, suite, deluxe suite and standard accommodation style. All the rooms and the suites of the hotels are air-conditioned, well ventilated, spacious, well lit and are equipped with amenities and facilities like, 24 hours room service En-Suite Bathroom with hot and cold running water Personal safe Wardrobe Television Telephone Work Desk While the dining facilities offered at the Five Star Deluxe Hotels are excellent and comprises of in-house dining at the hotel restaurant. The restaurant must serves multi cuisine dishes like Indian, Chinese, Continental foods. The coffee shop of the hotels is opened throughout the day and serves light snacks and beverages to the tourists. For the business facilities of five star hotels are must considered the best. An example the conference halls, the banquets, the meeting room of the hotels are the ideal venues for organizing business meetings or formal gatherings. The recreational facilities at the Five Star Deluxe Hotels give variety of options to its guests. The hotels must have, swimming pool, Jacuzzi, health club, playing arena, shopping arcade to entertain the guests staying at the hotels. The five star category hotels also must provide additional facilities to their guests along with the facilities mentioned above. The list includes, 24 hours reception Doctor on call Safe Deposit box Travel desk Luggage storage Elevator, lift Car park   International Fast Food Chain The expectation of Fast food restaurant is The expectation of Fast food restaurant is cheap, convenient, filling.  The expectation of Fast food restaurant cannot be over expected with fully equipped with modern facilities and serve the customer in the best possible way with the warm welcoming, quality and friendly service by the restaurant staffs when the restaurant fully pack with customer While the negative expectation are eating out, a fast food restaurant is often the cheapest option, but unfortunately not a healthy one. Eating just one fast food meal can pack enough calories, sodium and fat for an entire day or more. Eating fast food on a regular basis can lead to a host of different health problems, both physical and psychological. Still, in a bad economy the quick-and-cheap temptation can often be hard to resist. As an informed customer, though, you can make healthier choices and still enjoy the price and convenience of fast food restaurants. Travel and Tours company: Travel is a great way to experience new things the expectation when we dealing with the tour guider or tourist department first off all the customer consider the Trip destination Trip dates Activity: biking, hiking, rafting, and Price range The company staff should be friendly, efficient, knowledgeable, and able to answer the following questions the group size for a trip What is included in the price of the trip and what additional expenses should Iexpect What are the food arrangements What type of accommodations are provided What training do the guides have What is thecancellation and refund policy   any references can contact for company and/or this trip Conclusion If you work just for money, youll never make it, but if you love what youre doing and you  always put the customer first, success will be yours. One of the most important customer service skills you can develop is the ability to understand and effectively respond to the customers needs and concerns. For a long time, sales has been perceived to be mostly about trying to convince the customer that he needs the product. Excellent customer service starts by first taking the time to get to know the customer, his situation, his vision, his frustrations and his goals. To devolop our service the company should their staff to Customer Service Skills seminar will guide you in how to get a grasp of these key issues. Once you have a good handle on what is on his heart and mind, then you will know how to offer the customer helpful solutions that are attractive to him because they have value.