Marketing research about people motivation and behavior toward TOMS Paper

Marketing almost people motivation and way toward TOMS garb - Research Paper ExampleHoboken, N.J Wiley. 13 Mycoskie, B. (2012). Start something that matters. capital of the United Kingdom Virgin. 13 Russo, M. V. (2010). Companies on a mission Entrepreneurial strategies for growing sustainably, responsibly, and profitably. Stanford, Calif Stanford Business Books. 13 Tables 14 8. Figures 19 9. Appendix 24 1. Abstract People motivation and behavior are essential towards products. This merchandise research paper attempts to analyze people behavior and motivation towards TOMS shoes. The main concentration of the report card is active women perspectives towards TOMS shoes. This is a research that entails secondary and primary data collection methodologies. Where secondary data consists of literature retrospect and primary data concerns survey and questionnaire findings. To analyze the locating of women towards TOMS shoes, TOMS shoes marketing strategies is a factor that must(preno minal) be assessed (Russo, 2010). There is a stiff competition within shoe industry and motivation factors all(prenominal) corporation undertakes either draw positive or negative perception from consumers. Customers who have an optimistic attitude astir(predicate) a superstar that promotes TOMS may in turn have an optimistic perception about TOMS, which will boost their motivation and actual behavior of buying their products. 2. Introduction TOMS is a brand that many people have supported due to their cause marketing strategies. ... In accordance to their website, TOMS has provided ten one thousand million pairs of shoes across over 60 nations (Russo, 2010). A motivational effect behind the TOMS product is their array of corporate responsibility via their desire to assist others in need. Customer behavior can be wedged by issues such as motivation, perception and learning. Those factors are recognized as internal issues or face-to-face issues. In addition, issues such as well- disposed norms, family responsibilities and cultural values constitute external or social factors. Those factor, in particular the external ones, can be impacted by the environment and trends. Just as domestic and exterior factors can be applied to endorse social transformation in the upshot of TOMS Shoes, they can be uniformly as successful in marketing strategies designed to prevent consumers from involving in some behaviors (Cakim, 2010). Researchers have been investigating customers behavior and motivation towards various products in various markets. Women motivation and behavior towards TOMS shoes is a research topic that has been reviewed by other researchers. The general outcome in the quick literature suggests that motivation and behavior of customer are influenced by the marketing (Russo, 2010). TOMS cause marketing strategy can be cited as the reason women are motivated towards TOMS shoes (Mycoskie, 2012). This marketing research seeks to study women motivation and beha vior towards TOMS shoes. Women are great spenders on shoes and like to identify with great brands. This wherefore it is necessary to understand their motivation and behavior factors in towards TOMS shoes. Women are extensively knowledgeable about shoes from different brands. This paper starts with literature